A full site redesign with headless CMS migration (3K+ pages). Involving creating a Figma/React design system of components, redesigning 20+ page templates, and the required content modeling, QA, and implementation plans.

I gave a talk about storytelling and how narrative development aligns with design work.

(Tip: view in presentation mode with speaker notes!)

Designing and building out the resources needed to merge our sites and take our brand to the next phase.

Auditing and optimizing the Goto.com funnel and increasing landing page conversions through user-centered content touchpoint mapping.

Reducing friction, de-bloating codebase, creating re-marketing opportunities, and enhancing usability for Grasshopper prospects.

I created a process and system for building new campaign landing pages that convert at >10-30%, a 500% increase.

Select page designs from the Toast website.

Positioning the Grasshopper products, connecting with prospects, and communicating the product’s core value on the homepage – and ensuring it performed.

Redesign projects that improve MEL and MQL conversion site wide, from the homepage (+7%), request demo page (+6%), gated resource pages (+25%), pricing page (+8-18%), and SEM landing pages (+4-8%).