Ask me about Prospect Experience (PX); a discipline within CX/UX requiring visual design, go to market and campaign strategy, narrative and content development, and UX research.

It’s my sweet spot!

I’m a creative and strategic leader with 15 years of experience in SaaS. I love designing UX strategy and prospect journeys for marketing websites – using data and a deep understanding of the audience to create solutions that optimize conversions for B2B and B2C businesses.

I thrive on digging into complex relationships, experiences, products, and systems; connecting the dots and uncovering opportunities for growth and improvement.

At the heart of my work is the opportunity to use design and content as a lever for enhancing engagement and usability. To me, business goals and design goals can and should be intertwined, and prioritizing design results in quality experiences that strengthen the business from the inside out.